Fashion brand Tommy Hilfiger has accelerated its journey to sustainability with the ‘Make It Possible’ program, which aims to reinforce the organisations approach to creating fashion with a sense of circularity and inclusiveness towards 2030.
The program centers on four pillars: Making their goods part of a circular, sustainable environment; operating within planetary boundaries; be a brand that works for everyone; and to create equal access to opportunities within the brand itself.
“I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences,” founder Tommy Hilfiger said.
“As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability.”
The program makes the latest effort by the brand to further its sustainable credentials, following the launch of it’s adaptive range and it’s fashion frontier challenge – which aims to support start-up and scale-up businesses developing sustainable solutions in fashion.
To date, 80 per cent of Tommy Hilfiger designers have been trained in circular design strategies, with its Spring 2021 launch expected to have double the amount of sustainable styles than a year prior.
Tommy Hilfiger owner PVH Group recently unveiled its Fashion Forward strategy – a set of 15 priorities seeking to make the group as a whole more sustainable.
“In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future,” said chief executive of Tommy Hilfiger and PVH Europe Martijn Hagman.
“Tommy Hilfiger has a decade’s long track record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections. Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry.”
