TheMarket has doubled its range, reached over 165,000 in first year

TheMarket CEO, Justus Wilde

The Warehouse Group’s online marketplace TheMarket marked its first year in business on Wednesday, with the launch of a five-day sale including steep discounts from over 200 retailers.

The promotion is a way to say “thank you” to customers who shopped online with the business over the past 12 months, the company said in a statement.

According to TheMarket, over 165,000 shoppers have signed up to the platform, and in the last quarter, something was purchased every minute on average.

“An amazing statistic supporting the retail shift of consumers wanting to purchase more online,”Justus Wilde, TheMarket CEO, said in a statement.

In the past 12 months, TheMarket has doubled its range to nearly two million products across fashion, home and living, beauty and health, electronics, sports and outdoors, DIY and garden, entertainment, food and alcohol and other categories.

It stocks more than 3300 local and international brands, including Huffer, Playpark by Karen Walker, Noel Leeming, Città, Dimples, Hyper Ride, Wine Runners, UGG, Lacoste, General Pants and Cotton On. During the last quarter, 88 per cent of sales were with domestic brands.

During the lockdown, TheMarket shifted to selling fresh grocery food boxes and set up a refrigerated last-mile delivery service. Wilde said he was proud to be part of the solution helping New Zealanders.


“Not only supporting local farmers but also making the decision to support community charities by donating all profits generated during lockdown to Salvation Army, Auckland City Mission and Women’s Refuge,” he said.

Since the lockdown ended, many customers have increased their online shopping, creating delivery problems for many e-commerce businesses, including TheMarket.

Wilde said delivery times have now returned to normal.

TheMarket is independently operated but backed by the country’s largest general merchandise retailer, The Warehouse Group.

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