Sneaker retailer Subtype launches in New Zealand

Sneaker retailer Subtype launched its first location in New Zealand last week, opening a high-end fashion concept in Auckland.

The store holds premium edition sneakers from Common Projects, Drôle De Monsieur, Carhartt WIP, adidas Originals, ASICS and New Balance, as well as New Zealand exclusive brands including A-COLD-WALL, ADER Error, Warrior, Li-Ning, Salomon S/Lab, Sporty & Rich and Fear of God.

The fit out was inspired by moving water, with full animation walls and dressing rooms filled with optical illusions.

“Every detail has been clearly carved out with a premium sneaker and fashion experience in mind,” the retailer said.

“The first few weeks of Subtype will immediately see an array of launches worth camping overnight for, these include coveted special releases from Nike Quickstrike, Nike Air Jordan and Converse to follow on from the opening day launch from adidas YEEZY.”

The award-winning international design studio Noise Noise Noise designed the space to create a “truly unique sneaker gallery concept”.


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