Furniture retailer adds AR feature to its website

Local furniture retailer Modern Style Outdoor Furniture has introduced a new augmented reality feature that will allow customers to see whether a product they are interested in will fit their space and design aesthetic. 

Steve Foreman, director of Modern Style Outdoor Furniture, said the feature will eliminate the guesswork of outdoor furniture shopping with the click of a button.

According to Foreman, customers will be able try out different products in their home, take photos and share the results with family and friends through the website. Customers can view products in 3D in 360 degrees on a desktop. They can also purchase products online.

The AR feature can be used on iPhones, iPads, and Android devices without needing to download apps.

To use it, customers just need to select the desired product from the website menu.

“Once the space is scanned the item will appear on your screen and you can move it into the required position using your finger to drag it around,” Foreman said. “Swivel the item using two fingers to make sure that it is perfectly positioned.”

He added visitors to the site can walk around the settings, get a sense of scale, colour and style.

“Being able to visualise the outdoor furniture in your own home gives you the extra reassurance that you are making the right choice,” he said.

Foreman said outdoor furniture shopping and visualising pieces for one’s home is difficult.

“Which is why we saw the need to create a way for our customers to envision settings in their home, make it their own, and buy with confidence,” he said.

The retailer has showrooms located in Auckland, Tauranga and Christchurch.


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