New World to highlight Buy NZ brands in June campaign

New World said it will highlight a range of Buy NZ products in June in its supermarkets as part of a new campaign to support New Zealand brands and producers in the country’s road to recovery after the lockdown.

Pippa Prain, New World’s head of Marketing and Customer Experience, said the brand wanted to showcase homegrown brands and celebrate the active role New World stores play in supporting local communities and championing NZ producers.

“As a 100 per cent New Zealand owned and operated company, with 143 locally owned stores, we understand the valuable role local businesses play in their wider community and supporting New Zealand,” Prain said.

“Together with our customers, we have a proud history of championing local brands and producers, from those just starting out through to old favourites,” she said.

Prain said the New World Buy NZ campaign is all about bringing this into focus and ensuring these brands are front and centre for shoppers throughout the month of June.

“During lockdown, New World shoppers embraced supporting local and we have a responsibility to help customers continue to buy local and together support the recovery of New Zealand.”

A recent survey by New World revealed that a focus on buying NZ products is set to be one of the most enduring changes from lockdown, part of the government’s response to stem the spread of the coronavirus in the country.

Of the more than 1000 respondents surveyed, 49 per cent said they focused on buying NZ made in the supermarket during the higher alert levels, and 86 per cent of these people said they will continue to buy NZ made once the alert levels are over.


New World said customers will also enjoy great deals on Buy NZ products throughout the campaign’s duration and even get the chance to win a year’s supply of products featured in the campaign by simply scanning their New World Clubcard.

One of the oldest brands to feature in the campaign is Airborne Honey, founded over a century ago with a few beehives in the rugged terrain of Banks Peninsula. The store will also feature Whitestone Cheese and a more recent arrival to kitchen tables and cupboards, Blue Frog. 

The campaign ends in June.

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