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The Iconic switches to 100 per cent recycled delivery satchels

Image of The Iconic's 100 per cent recylced delivery satchels
Image of The Iconic's 100 per cent recylced delivery satchels

Online fashion giant The Iconic will start sending out some of the millions of orders it ships every year in 100 per cent recycled satchels today, marking a significant step towards its goal of using recycled content for all of its shipping packaging by 2022.

The new delivery satchels are white, a fresh change from the retailer’s previous black packaging, and are certified under the GECA’s (Good Environmental Choice Australia) Recycled Products Standard.

According to sustainability lead Jaana Quaintance-James, it took 12 months for The Iconic to find the right delivery satchels to meet its needs.

“Packaging is a huge part of our sustainability strategy and after a twelve-month search, we’re incredibly proud to offer our customers and wider industry an improved satchel alternative,” Quaintance-James said in a statement.

The Iconic says it is the first major ANZ retailer to make the switch to delivery satchels made out 100 per cent recycled plastic.

The retailer is encouraging customers to recycle the new satchels, and all other soft packaging material it uses, via REDcycle bins, which are available at major supermarkets nationwide, so they can be upcycled into into new products, such as benches and outdoor furniture.

The retailer will continue to send out some orders in its black satchels until all existing stock has been used up. The transition to the new white satchels is expected to be complete later this year.

The new satchels are just one of the targets in The Iconic’s sustainability strategy, unveiled at the retailer’s Annual Summer Show in 2019, which covers ethical sourcing, environmental impact, diversity and inclusion and other topics.

Other targets include making 90 per cent of private label products from more sustainable materials by 2025 and raising $150,000 for charity partners by 2022. Last year’s launch of the Considered Edit and Giving Made Easy initiative are also part of the sustainability strategy.

The tagline of the 48-page report outlining the strategy is ‘progress not perfection’, and Quaintance-James underlined that point in the announcement about the delivery satchels on Tuesday.

“We know we still have more to do to successfully achieve all five of our 2022 packaging targets, and through our progress, we hope to encourage other large businesses to recognise their part in driving collective, actionable change,” she said.

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