New Zealand Trade and Enterprise (NZTE) and JD.com have teamed up to showcase New Zealand products to Chinese consumers in the weeklong shopping event New Zealand National Products Festival.

Fifty brands have joined the promotion offering nearly 300 products sourced directly from New Zealand. These include meat, wine, wellness products and fruits among many others.

“Consumption and demand picking back up in China gives opportunities for New Zealand brands and manufacturers,” the online marketplace said. “And JD.com offers a superb platform for Chinese consumers to access New Zealand products.”

JD.com said many participating brands will introduce customised and exclusive products during this promotion period.

Kiwi fruit producer Zespri will customise its products with special JD packaging. New Zealand apple brand Mr. Apple has designed a gift box for JD’s consumers while the brand Posy will introduce new apple products during the promotion.

To ensure product quality and freshness, JD also upgraded its global sourcing supply chain with brand partners.

“New Zealand offers a world-class food production system and food safety quality control,” said Clare Fearnley, New Zealand’s Ambassador to China. “We look forward to having more friends from China taste high-quality New Zealand food through this promotion with JD.com.”

Earlier in March, JD announced it had become the world’s first online retailer to supply Zespri kiwifruit from the brand directly to consumers. New Zealand apple brands, Mr. Apple and T&G, also followed suit. This direct supply model will remove middlemen and benefit the end consumers while ensuring sufficient product supply.