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Why it’s OK to not be perfect on sustainability

I was in Paris recently meeting other entrepreneurs and investors in the cleantech area and the conversations naturally turned to positive actions in the sustainability space. In Europe, there is a robust legislative framework to reduce climate change impacts and supportive government policies, with engaged investors, all trying collectively to achieve climate change solutions. The message was loud and clear to entrepreneurs: be brave, do more and do it faster. Travelling home, I reflected that