New World opened the doors on the first of its next generation of stores on Tuesday, with the launch of New World Pukekohe aiming to inspire and redefine the chain’s customer experience.
According to Foodstuffs North Island general manager of membership and property Lindsay Rowles, the store will serve as the cornerstone for future New World stores.
“We are redefining the world of supermarket shopping with the opening of New World Pukekohe. It’s the next gen of the New World brand, but it’s also a place for the community by the community,” Rowles said.
“Shoppers will find products that are unique to the local community and the store pays homage to the bounty of produce grown in the Pukekohe area; an area with deep roots in arable and vegetable farming.”
The store features an artisanal bakery, boutique florist, make-your-own nut butter machines, a central liquor area, a large selection of ready-to-eat and ready-to-cook meals, as well as a cafe.
The store will also offer quiet hours between 3 and 7 pm every day.
Additionally, the store will feature ‘Zoom’ trolleys on a trial basis in early 2020 – trolleys will a built-in tablet enabling customers to track their spending as they shop, and access to New World’s recipes and shopping lists from the customer’s New World app.
Customers will be able to use the inbuilt scanner on the trolley to scan their shop, and can then present their New World app at checkout without needing to unpack and repack their trolley.
“We know what kind of experience our customers are looking for and the challenges they face when they shop in-store,” said Foodstuffs North Island chief executive Chris Quin.
“Customers want a seamless experience, good value and inspiring solutions that make their lives easier.”
Food store Farro will also be trialling smart-trolleys, through a partnership with technology-firm IMAGR, utilising its ‘SmartCart’ trolley.
The trolley contains four cameras built into the trolley, which will note the items placed within and charge the customer accordingly as they leave the store, negating the need to line up at checkout.