The Cookie Project has created New Zealand’s first traceable packaging with Quentosity to connect customers with its bakers.

Using QR codes, users can see who made their cookies, send words of encouragement through personalised stickers and request that person to bake their next batch of cookies.

The social enterprise employs people with disability, empowering them and teaching them a new skillset.

The new traceable packaging is also sustainably made from 100 per cent recycled material.

The Cookie Project co-founder Eric Chuah said the traceable packaging will not only make it easy for consumers to connect with its bakers, it will also help to educate them.

The QR codes on the packaging reflect four broad types of disability: sensory, physical, cognitive and mental health. Each is represented by a different colour, and the public can learn more about each type of disability when they scan the sticker.

“We believe two key steps in breaking down social stigma for the disabled community is awareness and education,” said co-founder Graeme Haddon. “By making disability easier to understand, we hope this is the first step towards inclusion.”

Chuah said the business hopes the the packaging will be a platform where customers and potential employers can connect with the bakers.

“We’re proud to help drive this conversation and show New Zealand that people with any type of disability can contribute to society and should be treated equally as such,” Chuah said.

Designed by digital marketing agency Quentosity, the new packaging is also a finalist in this year’s Best Awards. 

The Cookie Project products will be available in New World Metro on Queen Street and other selected Auckland stores from September onwards, and rolled out nationwide later in the year.