Poll: Is domestic manufacturing still feasible?

Kiwi outdoor and workwear brand Cactus Outdoor last week announced its acquisition of one of the few remaining domestic apparel manufacturers, Albion Clothing.

The move will give Cactus the scope to scale its own operations and continue manufacturing in New Zealand, the retailer said in a statement.

Buy NZ Made executive director Ryan Jennings called it a “clear win for New Zealand” and said it shows the strength of the NZ-made brand.

According to Jennings, many brands that have outsourced production over the past 20-30 years are now realising they’ve lost brand equity from that decision.

But is it still feasible to manufacture items in New Zealand? Besides the higher cost of labour locally, many factories have closed over the past several decades, and fewer people are learning the necessary skills to work in this sector.

We’re curious to hear your thoughts. Participate in our latest poll, and leave a comment!

Do you think it's still feasible to manufacture in New Zealand?


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