Kiwis invest in ethical fashion brand

With 14 days left to hit their minimum target, New Zealand-based ethical fashion brand Little Yellow Bird announced it has raised over $151,563 in its equity crowdfunding campaign.

The Wellington-based company is offering Kiwis the chance to invest in the company for as little as $500 to scale its impact, grow the product range and make ethical fashion mainstream. The company also plans to expand internationally.

Little Yellow Bird hopes to raise a minimum of $750,000 with its equity crowdfunding campaign on PledgeMe as it aims to become New Zealand’s first community-owned ethical fashion brand.

“We are expanding, and we want to scale our voice and impact,” said Samantha Jones, Little Yellow Bird founder.

Jones said the best way to do this was by having a community of values-aligned investors.

Little Yellow Bird uses 100 per cent organic, rain-fed cotton and non-toxic dyes and follows a zero waste policy in its factories, saving millions of litres of water each year.


With the fashion industry named as one of the biggest contributors to climate change across the world, producing about 10 per cent of greenhouse gas emissions, Yellowbird said it is “absolutely committed to ethical manufacturing.”

“We track every single item of clothing from source to sale, and we ensure we have transparency across the entire supply chain for our products.”

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