New Zealand needs more companies championing sustainability, an Ecostore exec said after the company has topped an unprompted list of sustainable brands in New Zealand for the fifth consecutive year.
“We are all in this together and corporates, particularly large corporates, need to lead the way,” said Pablo Kraus, Ecostore’s managing director.
According to the recently released Colmar Brunton Better Futures report, about 83 per cent of those surveyed named Ecostore a leading sustainable brand in New Zealand, describing sustainable brands as those that use renewable resources, care for the environment through business practice, and a company with a focus on quality natural ingredients.
“The report also suggests New Zealanders are ready for a deeper commitment to environmental stewardship and are ready to take action to protect and preserve the Earth’s environment,” Ecostore stated.
Four in 10 New Zealanders are highly committed to living sustainable lifestyles, Ecostore noted.
“If Ecostore produces products which are safer for people and their families and for the planet, it would be easy for New Zealanders to make a difference in living their daily sustainable lifestyles.”
The Auckland-based retailer said it is dedicated to tackling problems like the use of plastic, that’s why it has poured significant investment in sugar plastic and making household cleaning and personal care products that are not only safer for Kiwis and their families but also the planet.
“This philosophy goes hand in hand with ensuring we create packaging that is as sustainable as possible,” Ecostore stated. “As a manufacturer of home cleaning and personal care products, it’s a responsibility we take very seriously.”
Ecostore has also committed to working towards an ambitious set of targets in the fight to beat plastic pollution. Locally, Ecostore has signed the New Zealand Plastic Packaging Declaration, and globally, the company has signed ‘A Line in the Sand – a Global Commitment’ to tackle plastic pollution, driven by the Ellen MacArthur Foundation – global leaders in the Circular Economy and addressing the plastic issue the world currently faces.