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The relationship between online and physical retail? It’s complicated.

“Consumers have a different path to purchase. They don’t shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.” – Margo Georgiadis Is consumer behaviour changing as dramatically as reported, or are people just changing certain shopping habits? The past Christmas trading season may provide more insight into this question, especially as reports are coming out that physical foot traffic was in slight decli