Kiwis share Black Friday shopping plans
Kiwi consumers are gearing up for the upcoming Black Friday shopping event, with 53 per cent intending to shop in-store this year according to a survey of 527 New Zealand respondents by price comparison service PriceSpy.
Over a third (35 per cent) of respondents noted a desire to purchase something on Black Friday, with over 71 per cent looking to spend up to $300.
Forty-three per cent of customers noted an intent to purchase at The Warehouse, while 30 per cent said they would buy from Amazon.
“Whilst it appears respondents have clear favourites for where they intend to shop on Black Friday, we couldn’t recommend more strongly that customers still need to carry out important price research on their wish list of products, as price variants between retailers can vary massively,” PriceSpy New Zealand country manager Liisa Matinvesi-Bassett said.
According to the survey, the most popular Black Friday categories were gadgets and electronics (61 per cent), fashion (39 per cent) and health and beauty (33 per cent).
“Black Friday is traditionally seen as a sales day associated with gadgets and electronics,” Matinvesi-Bassett continued.
“Whilst the survey findings show the majority of people are still looking to spend their money here, it’s great to see other shopping categories like fashion and health and beauty becoming more popular on Black Friday amongst consumers.”
The Book Depository commercial director Javier Rosales said that the online book retailer has seen peaks in demand for books in November in New Zealand in recent years, as consumers increasingly take advantage of these shopping events.
“November is our biggest month for online shopping – about 55 per cent higher than the average month but Black Friday and Cyber Monday are now the single biggest shopping days for Kiwis – around three times higher than a normal Friday or Monday,” Rosales said.
The book retailer has taken to opening the start of the promotion in relation to the New Zealand time-zone, due to the volume of online purchases, and expects a 20 per cent increase in books sold to Kiwis year-over-year.