American doughnut chain Krispy Kreme will open its first ever concept store in New Zealand later this month at Auckland’s central business district.

The new location, dubbed “the Kaleidoscope store”, is set to be a more sensory experience than its flagship location in Manukau.

The store’s facade will resemble a Krispy Kreme box with its red and green dots, and the interior will feature sprinkles on the ceiling, neon lighting and a giant pink doughnut seat, according to images published in the media.

The store, located in Chancery Square, will join Krispy Kreme’s Manukau and Auckland Airport sister locations, but unlike the others, it won’t be open 24/7.

However, the new store will feature more dessert options and will be available to nearby areas on Uber Eats, according to media reports.