Briscoe posts rise in third quarter sales

briscoeBriscoe Group has posted a 2.59 per cent increase in sales, unaudited, to $132.8 million for the quarter ending October 28 compared to the previous corresponding period.

The company also reported a 3.26 per cent increase in sales of its homeware segment and a 1.46 per cent increase from sporting goods.

Rod Duke, group managing director, said the boost in sales in a highly competitive retail market was achieved by staying on top of competitors.

“We certainly do not underestimate the obvious effects we’re seeing on the market from higher fuel prices and subdued consumer confidence,” Duke said. “We continue to optimise our network of online and bricks and mortar stores.”

The retailer is opening a new Briscoes Homeware and Rebel Sport stores at Papanui in Christchurch on November 21.

“The new Briscoes Homeware store replaces the existing store at Northlands and will almost double the retail space of the current store while the new Rebel Sport store will be the biggest Rebel Sport store in Christchurch,” he said.


Duke also announced on Friday that company chief operating officer Pete Burilin will be stepping down at the end of the current financial year.

“After 20 years with Briscoe Group, Pete has decided that now is the right time for him to signal his intention to retire,” he said.

“We will be extremely sorry to see Pete leave the business but wish him well and thank him for his enormous contribution to the Group.”

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