Ikea asks women to wee on catalogue
A pregnancy test has been set at the bottom of a page highlighting cribs for sale.
If the woman is expecting, according to a video on Ikea’s Twitter account on Wednesday, a discounted price appears.
Bring the ad in, and the price of a crib drops by about 50 per cent.
However, the ad and its discount – the work of the Stockholm-based Akestam Holst advertising agency – are available only in Sweden.
Take a look at the advertisement below: