Ikea asks women to wee on catalogue

Ikea-store-brand-logoSwedish furniture giant Ikea is calling on customers who might be pregnant to wee on their new catalogue.

A pregnancy test has been set at the bottom of a page highlighting cribs for sale.

If the woman is expecting, according to a video on Ikea’s Twitter account on Wednesday, a discounted price appears.

Bring the ad in, and the price of a crib drops by about 50 per cent.

However, the ad and its discount – the work of the Stockholm-based Akestam Holst advertising agency – are available only in Sweden.

Take a look at the advertisement below:

 

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