What if Amazon is the trigger for the next tech wreck?

With the levels of hype around the US retailer and predictions that “Amazon will decimate retail as we know it”, it is worth considering the opposite alternative as well – at least in the interest of balanced contemplation. Let’s be clear however. There are no signs at all right now that Amazon is in any way facing economic collapse or imminent failure, but what if…. The current frenzy around Amazon is based on the theory that top-line growth – as distinct from trading profit gro

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