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How to build your brand’s trust economy

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you. Zig Ziglar With consumers now buying into brand experiences rather than individual retail channels, consumer trust has emerged as the currency you cannot trade. It is amazing that in a world of transactions and online noise that “trust” as a keenly preserved brand value is not cherished by more retailers in their offer, message and most importantly their customer experience. The streng