The changing skill sets to be a retailer

You know you’re not anonymous on our site. We’re greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. Jeff Bezos Just as Uber is a software company, Amazon is a tech company. So are Google and Facebook. It just so happens that retail is one of Amazon’s major weapons in trading currency for data. To describe Amazon as a retailer is like describing David Jones in Austral

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