Amazon – is it the right marketplace for a bricks and mortar retailer?

By Stephen Jones, CEO and co-founder at furniture and homewares online marketplace, House of Home. It’s so easy to get distracted by Amazon. Everything you hear about their business model is big and all conquering. And now they are coming to Australia. So what do you do? How can your business respond to Amazon? What are the opportunities? To answer these questions you need to: Understand what Amazon isUnderstand how you can win on a marketplaceUnderstand your own business strengths From t

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