Speak easy

By Josie Brown, director of digital, APAC, J. Walter Thompson. Voice is the most natural and intuitive form of interaction for humans. The launch of smart speakers – voice assistants such as Amazon Echo or Google Home – brings about a fundamental shift in how we relate to computers. There’s no screen to fumble around with. The computers behind the voice are increasingly smart, relevant and continuously learning about how to provide what I need. Being able to have a simple conversation form

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