L’Oreal launches training academy in Auckland

L'Oreal-training-academyBeauty company L’Oreal, has launched a new training academy for beauty professionals in New Zealand.

The new will facility, located in the Auckland CBD, will provide specialised training and also serve as a centre for the development of future beauty products and the latest techniques, in a facility that is shared by the beauty brand’s Professional Products and LUXE divisions.

Both divisions have been active in providing training and education in New Zealand with LUXE (including Lancôme, Yves Saint Laurent, Kiehl’s and prestige fragrance brands Giorgio Armani, Ralph Lauren, Diesel and Viktor& Rolf) offering over 4,100 hours of training in 2016 for 618 of the country’s elite beauty advisors.

The Professional Products Division (including L’Oreal Professionnel, Kerastase, Redken, Matrix and Pureology) conducted more than 13,600 hours of hairdressing education in 2016. With over 4,000 in-salon training events, 14,774 professional hairdressers received training last year, and further growth of educational seminars in 2017-2018 is planned.

Professional Products Division general manager Mike Bruce said the numbers demonstrate the substantial demand for beauty training in New Zealand.

“We are immensely proud to be supporting the career development of so many in the hairdressing industry through our recognised specialist training programmes and seminars.”

The Academy is expected to attract a 22 percent increase in students over 2017-2018, with growth reflected in the number of courses this year. The practical and theoretical courses available span professional artistry and techniques, salon management, digital and retail expertise and fragrance training.

“Beauty education is at the heart of L’Oréal and part of our responsibility as an ethical leader in beauty,” said Martin Smith, L’Oreal New Zealand executive general manager.

“Education is our largest investment which helps evolve the industry, support growth and boost the business of salons and beauty counters around the country. It can also be the starting point of an amazing career in beauty where the opportunities are endless.”

Smith added that the facility is designed to be a hub of ideas and innovation. “We want to advance the skills of beauty experts so consumers continue to be inspired by beauty and benefit from an excellent beauty experience in this country,” he said.

L’Oreal is set to divest The Body Shop, after entering talks with Brazilian cosmetics giant, Natura.

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