Achieving retail success amongst the carnage

Sugar causes hyperactivity. Caffeine dehydrates you. Einstein failed maths. Goldfish have a 3-sec memory. Bulls hate red. The Great Wall of China is visible from ‘space’. If we were honest with ourselves on these things, I’d guess most of us would have heard and believed those things. They are myths. How many of the things we ‘know’ about retail is myth and how many are facts? We believe retail is doomed, multi-channel is the answer and Amazon will eat the world. The only way to be suc

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