Telltale signs of an ailing retailer

The customer is the first respondent to the telltale signs of an ailing retail brand closely followed by the employee and way before leadership acknowledge there are issues. So how do symptoms present themselves to the general public? Across the board price increases in conjunction with a confusing shift in a discount strategy that is designed to hinder the customer’s perception of value. A changed and incessant marketing campaign out of kilter with popular expectation and in contradiction

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