Discount fatigue

Richard Umbers, CEO of Myer says that there is an emergence of widespread discount fatigue among consumers. I agree with Umbers that there is discount fatigue but I would contend that this is nothing new. It has been around for many years but it is getting worse and it has become endemic. Many years ago a talented executive close to the retail industry told me that he never bought merchandise at full price. It had to be discounted by at least 30 per cent before he would consider purchasing anyth

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now