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‘X marks the spot’ – TK Maxx to enter Australia

‘We keep moving forward, opening new doors and doing new things, because we’re curious and curiosity keeps leading us down new paths’ – Walt Disney The element of surprise as a part of retail theatre is increasingly become a unique component of the customer engagement mix. It’s no secret to see, the ‘special buy’ psychology underpinning the rise of the Aldi supermarket global and domestic growth play. Certainly a play to the value end of the market where bargain hunters flock.