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AR: the next big step for retail

As the internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways. Geoff Mulgan From augmented reality (AR) to virtual reality (VR), drones to chat-bots – technology is rapidly changing the retail sector faster than ever before. When growing your retail ecosystem, it can be hard to know what to adopt and what to ignore within all the hype. So many retailers face an increasing risk of spreading themse