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Why clever beats innovation

I think television has always been one to replicate when something’s successful. I don’t think there’s quite as much innovation.  Tom Selleck What do Cotton On, Amazon, Lorna Jane, Smiggle, Uniglo, H&M and many of our successful global retail networks have in common? Is it that they commenced with a brilliant piece of innovation? A completely unique epiphany? A moment of sheer genius that no other human being had thought of prior or was it simply more about cleverness,