Fiddling while retail burns

On a daily, if not hourly basis, we hear and see the woes of modern-day retail, including perceptions and anecdotes about why they might be erring. If not blamed on cyber sales, it is the fault of past faux pas or the dreaded economy. Even the incredulous idea of implicating climate change is bandied about. None of these scapegoats are new – they have affected sales one way or another since time immemorial without causing the decline of iconic brands. Are the fundamentals ignored in the clamou

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