Is Search Engine Optimisation dead?

Search Engine Optimisation, or SEO, is one of those phrases that causes me to have an involuntary shake when I hear it. It’s become something of a taboo term, and it’s about time we all moved on to a different acronym. Many years ago, marketers would spend hours and hours updating page titles, descriptions and keywords of websites, then spend more time trying to get the website linked on every website they could possibly find. This might have been a reputable source like DMoz, or something m

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