Ikea shakes up store format with digital hybrids

Great things are done by a series of small things brought together.– Vincent Van Gogh Entering new markets locally, regionally or globally is always daunting and highly risky, no matter the size of your retail business. While gaining consumer and geographical insights provide valuable direction, it’s impossible to predict exactly how your store will be received. However, Swedish furniture giant, Ikea, is experimenting with a variety of new store formats to not only to continue enhancing

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