People are also communicating with pages more than ever, with 2.5 billion comments on pages every month.
In New Zealand, a whopping 80 per cent of facebook users are connected to a small and midsize business.
In view of this, Facebook has introduced features to make it easier for businesses to manage communications with customers from their page. For example, pages can set the average time it takes for them to reply to messages from either “within minutes”, “within an hour,” “within hours” or “within a day”, a redesigned inbox tells businesses more about their customers to better serve them, and a tool under the new activity tab helps administration monitor and respond to comments on their page.
Sheryl Sandberg, Facebook COO, said, “The number one challenge for small and medium businesses is reaching customers. Facebook Pages are the mobile solution for millions of businesses around the world because they make it easy for business owners to reach new customers and communicate with current ones where they are – on mobile.”
According to Michael Sharon, product manager for Pages, people can contact businesses anytime and from any device, “so we’re offering new tools for pages to better manage their customer interactions. Now it’s easier than ever for pages to address both the public comments and private messages that people send them in order to build and maintain strong relationships and grow their business”.