According to BNZ and Marketview’s latest monthly report on New Zealand’s online retail sales, total online retail spending in August was a fraction down on July, but up 12 per cent compared to August 2014.
Recent trends have continued, says the report.
Online spending at international sites is still running strong, with an increase of 21 per cent on August 2014 partly due to NZ dollar effects. Online spending at local merchants is up five per cent on August last year.
International merchants accounted for 45 per cent of online spending in August, well up on the 35 per cent level prevailing three years ago.
For the categories covered in the report, online retail sales are equivalent to approximately 6.5 per cent of reported retail sales. This figure rises to 9.8 per cent if the food and liquor sectors from both official retail and online statistics are excluded.
