The country’s first digital storefront window that allows full online shopping is set to be launched this month.

The Homestore, situated in Auckland’s Newmarket shopping district, is transforming its storefront window into a large interactive touch screen; the first of its kind to have full e-commerce capability.

Until this point digital store windows have been limited to displaying interactive marketing messages and product catalogues. However, according to The Homestore, consumers want more; they want to be able to shop and to complete a transaction right there and then.

The solution, developed by Labyrinth Solutions, permits passing foot traffic and window shoppers to access the store’s extensive range of products 24 hours a day, seven days a week.

Consumers are able to make secure purchases, access specific information such as the wedding register, and view special offers via The Homestore’s front window.

The countdown has begun. For further information visit: www.247storefront.co.nz.