Bridgestone has been named the most trusted tyre brand in New Zealand, upholding its reputation as the most reliable on the market.

Commissioned by Reader’s Digest, one of the world’s largest and most respected publications, the annual independent survey directs consumers to the brands they can trust most.

Bridgestone-owned tyre brand Firestone was awarded most trusted in New Zealand, while Bridgestone was named among the country’s highly commended trusted brands.

“The trust our customers instil in Bridgestone and Firestone means the world to us, so winning the most trusted tyre brand awards in NZ as well as Australia is extremely humbling,” Bridgestone Australia and NZ MD Andrew Moffatt said.

“Every day we ask our customers to depend on the quality, safety and performance of our products and aim to provide the best possible service and support.

“Consumers recognise and respect this value proposition and in return they show us strong brand loyalty, which we are extremely grateful for.”

Moffatt said the award was a reflection of Bridgestone’s brand power in a crowded market.

“For 15 years, consumers have been consulting the Reader’s Digest Most Trusted Brands Survey to inform their purchasing decisions,” Moffatt said. “We are confident this year’s win will also further strengthen our brand position in NZ.”

In addition to the trusted brand accolades, Firestone and Bridgestone won the Reader’s Digest quality service award’ in the retail tyre category in NZ.

Bridgestone will roll out use of the “Most Trusted Tyre Bran”’ logo across the country.