Goody, a universal digital loyalty card system, enables members to store all their points in its online system.
It is available at over 320 small business retailers nationally and has several large franchises set to come on board for 2015.
Quirky rewards on offer from retailers around the country which have joined Goody include 10 hot laps in a BMW or coffee making lessons from a skilled barista.
Customers can sign up for the service on the spot in store, and are given the choice of a small plastic Goody scan card which they can keep on their keychain, or a free Goody smartphone app, which also scans at point of purchase.
Customers can use the card or app to earn points and claim rewards at all participating retailers around New Zealand. The app also enables users to see which nearby retailers use Goody wherever they are in the country.
While the points are unique to each business and not transferable across retailers, the service frees up members to ditch the dozens of traditional cardboard stamp loyalty cards cluttering their wallets.
Goody was started in 2014 by entrepreneur Gorran Marusich and is backed by key investor Shane Bradley, founder of GrabOne. They developed the idea for the business after meeting on the school run with their children.
“This isn’t your average buy nine get one free rewards system,” says Gorran. “Goody replaces traditional loyalty programs and provides businesses with a chance to exchange information and to promote their culture and personality. By customising rewards for their business, merchants create more personal relationships with their customers.
“The feedback we’re getting from members is that they love having all their points and rewards kept electronically, and that they can finally ditch the dozens of stamp cards overloading their wallets!”
Antidote Pharmacies director in Dunedin, Chin Lohin, says Goody has proven popular with his customers.
“Goody is a great reward program for our customers at our group of pharmacies. Our customers find it easy to enroll and they love the rewards!”
