Digital replaces human discussions

data, digital, money, analytics, dollarThree quarters of New Zealanders (75 per cent) believe face to face interactions are being replaced with electronic ones, according to a new report released by Nielsen.

Screen wars: The Battle for Eye Space in a TV Everywhere World, examines the rapidly developing global digital video landscape and shows how consumers are adapting their viewing preferences to a new reality where seven in 10 enjoy the freedom of being connected anywhere, anytime.

“While the television set remains dominant, our viewing patterns are shifting and can now watch where we want, when we want,” said Tony Boyte, research director, Nielsen NZ.

“The explosion of devices has given us more access to content and brands than ever before. The media industry must adapt their strategies to fit with a new reality, offering engaging and relevant content that is easily accessible across devices and channels.”

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