Woolworths owned retail group, EziBuy, has launched a new online fashion venture, The Brand Store.

The Brand Store will feature a collection of local and international brands for men and women including Lacoste, Levi, Monsoon, Riders, Superdry, Tony Bianco, Triumph, and Calvin Klein Underwear.

The Brand Store will dispatch from EziBuy’s distribution centre in Palmerston North, New Zealand.

It will also offer a Simply Collect service through select EziBuy stores across New Zealand.

The launch marks a move by EziBuy to add a more diverse selection of fashion choices to their existing customer database as well as appeal to a new demographic.

Myles Taylor, merchandise director at EziBuy says The Brand Store offers an array of industry leading fast fashion brands in an easy to access digital marketplace.

“Whether the consumer is searching for wardrobe essentials or looking for new trend pieces, The Brand Store is the new hub for online shopping. The mix of brands delivers a fantastic selection for women, men, youth, and children with options to suit everyone’s style.”

There are plans in place to introduce homeware brands in the coming months.

EziBuy is an Auckland-based multi-channel retailer with more than 500,000 customers and 35 years of retail experience.