Digital advertising extension

oOh! Whangaparaoa - NZ - Weet-Bix sign - Feb 2015 sfoOh! Media will increase its network of retail digital assets across New Zealand after securing long term contracts across key shopping centres.

The company has started upgrading its inventory to 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand.

The focus on further digitising its inventory follows on from the extension of its contract to exclusively market digital and static ShopaLites within all AMP Capital retail centres across NZ.

oOh! CEO, Brendon Cook, said AMP Capital’s centre locations are world class, including Botany Town Centre, Auckland, which has an annual foot fall traffic of more than 8 million.

“Having extended these centres and secured additional centres including Silverdale Shopping Centre, Whangaparaoa Plaza, and Wainuiomata Shopping Centre recently, we are now focusing on expanding our digital network as part of our wider digital strategy,” Cook said.

“Through our digital network and proprietary content management system Argyle, we are giving advertisers the ability to more effectively engage consumers and wow shoppers with unmissable integrated retail campaigns.

“Our digital network will also help advertisers communicate beyond the panel and onto their smartphone using NFC and QR codes, and can also schedule advertising messages according to the time of day or the climate.”

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