Back to basics

We have brands approaching us all the time with the goal of making more money. As with anything, there are many ways we can go about this, but there are three key points that we always bring everything back to. They are: Consistency is key The customer isn’t always right When in doubt, go back to basics. Consistency is key Consistency can make or break a brand. It’s something that a lot of brands don’t really think about, but it’s something customers notice. The key question any brand sh

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